Not Just For Bedtime: Marketers Corner The Market On Storytelling | CMO.com
Nowadays, when getting anyone to pay attention to your message is harder than getting a teenager off of Facebook, marketers continue to push creative boundaries to engage people using the newest innovations from games to branded content. While these emerging forms of communications are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling.