Create a Great Website – Not a Little Shop of Horrors | EMSI
Even if your book or product is listed on Amazon.com or on a publisher’s site or on a Facebook fan page, you need a website. Trust me on this.
A website is a vital marketing tool for a number of reasons: It gives people a place to go to learn about you and your product or book, maybe even read a sample chapter. They can find out about events you plan to attend, and products and titles you’ve released in the past – or are working on for the future.
Relying solely on online listing sites like Amazon is a mistake because you run the risk of getting lost in the crowd. Visitors to those sites get distracted by all the choices. And, while having a presence on social media is great, it doesn’t say “serious” without a website to direct people to.